ROQUE / MAGRITTE - Lot 257

ROQUE / MAGRITTE ROQUE (Georges). This Is Not a Magritte. An Essay on Magritte and Advertising. Paris, Flammarion, 1983. Square 8vo, paperback, with a color-illustrated cover. 206 pp., with extensive black-and-white and color illustrations. First edition of this study by Georges Roque, devoted to the relationship between the work of René Magritte and advertising imagery. The book includes 272 illustrations, 52 of which are in color. Bibliographic catalogs confirm the 1983 Paris edition published by Flammarion and a page count of 206 pages. CNRS Academia A particularly interesting study of a long-neglected aspect of Magritte: his commercial and advertising work and, conversely, the considerable influence of his pictorial language on modern advertising. Numerous documents reproducing Magritte’s advertising work, including his compositions for Pot-au-Feu Derbaix. A good copy, with a slightly scuffed cover.

Estimate:$33.68

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